About me

I’m the Director of Content Strategy at Klaviyo––joining the team prior to IPO to scale content operations, demand generation, and content user journeys. 

I started my career at a content farm mere weeks before they IPO’ed, which is where I learned all about how to make things rank on the web (It was a looottt easier back then). 

Then, I ventured into fashion & beauty journalism by way of curly hair. I helped build NaturallyCurly.com into a multi-million reader website, helped evangelize the curly hair typing system, and worked with L’oreal to remove ingredients harmful to curly hair from their products (bye-bye sulfates). 

That work introduced me to the editors at Hearst & Conde Nast. I then moved to New York City, worked at Elle.com, Time Out New York, and Mashable – jumping between fashion shoots, fashion shows, and reporting on new e-commerce technologies, trends, and the data that was driving it all. 

I became obsessed with big data through interviews with tech founders, and landed a role back in Austin, TX where I wrote about data privacy and digital rights before I joined BigCommerce, became their Global Editor in Chief, and built another million monthly reader audience talking about building sustainable online businesses, headless commerce, commerce stacks, and integrated marketing strategies. 

I then went on to head up the marketing teams at two early-stage start-ups, Eterneva & MarketerHire, learning all about the work it takes to go from 0 to 1. There, I dove in lifecycle marketing work, managed development teams, and worked side-by-side with finance and sales leaders to ensure we were putting every dollar to the best possible use. 

I’ve consulted with Texas Monthly, Hotjar, Amazon, Convey, 2PM, and countless others. I taught a course on Skillshare. I’ve built an AI content analyzer to audit content libraries for companies.

Need a content audit? Want to chat content strategy? Let’s tal: tracey.wallace1@gmail.com.